There’s no song sweeter than her toddler’s first full day at nursery. Lunches packed, fights over chocolate Weetabix settled, and sprog unleashed to wreak mayhem with her peers.
The writer decided to seize the day.
She embraced her fitness kick. She headed to the gym, managing a not-terrible workout. The writer even flashed her mental prowess, with an improvised hand soap shower; she’d cleverly forgotten her body wash in the rush-hour mele.
Chuffed and smug, the writer strolled to the nearest coworking space. Endorphins pumping. Ideas flowing.
Unfortunately? The poor arrogant writer forgot one tiny fact—
She’s not a morning person.
Settled in, she desperately tried not to get distracted by the other workers.
Or her ass falling asleep on a stool she hadn’t seen since school science lessons.
The creativity and motivation ebbed. Fast. Leaving her fighting the mid-morning slump, and the urge to order a real coffee. With beans. (The matcha latte did nothing.)
Social tank drained from the gym crushers and students, she pondered on being an introverted freelancer in an extrovert’s world …
It’s easier for extroverts to take up space and build their presence.
In the wider world, we get drilled with quips like “the squeaky wheel gets the grease.” Extroverts tend to nail first impressions because thinking out loud puts people at ease. It means they’re not plotting evil things.
At some point, folks decided front-facing quietness (while our brain is hosting a disco inferno) became a puzzle to be solved. A problem to be fixed. Apparently, needing a mental breather is suspect.
Leaving introverts expected to barrel into decisions and discussions without thinking time.
My take? Chattiness doesn’t always mean assertiveness. Some of the biggest doers are introverts cooking on gas. We prefer keeping our thoughts to ourselves until we’ve made a confident decision (with plans B and C ready to go, too).
We’d rather give a firm no, than an uncertain yes.
Your introversion shouldn’t leave you feeling slow and rusty. It can be the fire in your engine (I don’t know a thing about cars).
You want your brand to give “quiet weirdo”? Go for it. Want to serve a slice of calm, polished composure? That’s doable too.
Let your introversion holler in the digital wilderness, without muting your brand’s message.
Can I be introverted in marketing?
Being an introvert isn’t a character flaw.
To be clear, being an introvert doesn’t mean you dislike people (necessarily). It means while extroverts are energised by other people, thriving on voicing and sharing their ideas, introverts need to retreat and recharge with alone time.
The bigger (or more emotionally charged) the social encounter, the quicker the social tank runs dry. We’re more selective with who we “let in,” and we cherish those connections. We still crave connection with our clients and customers.
How do I brand myself as an Introvert?
These 4 easy tricks will head you off in the right direction.
1. Trust your gut
Bubbly brands are common. Big, boisterous “Hey there!!” greetings and colour-palettes galore. And it’s authentic; it matches the owner’s personality and message.
Meanwhile, your intuition whispers: “But that’s not me…”
In a world of buttery yellows and tickled pinks, you’re a cool forest green. Or a stormy, inky blue.
Introverts are more reserved with how we present and express ourselves. If being recorded isn’t your thing, don’t do it. Flaunt your strengths in other ways.
Do what feels right to you, and while you’re at it,
2. Tell a tale
Share personable, humanising stories. They highlight:
- What your reader wants to hear (so they can relate to you)
- Your keen observation skills.
The best stand-up comedians kill with observational humour. Stories so strangely specific (yet familiar), you feel connected to them.
3. Get up close and personal
Introverts might face overwhelm in group settings, but we shine brightest in one-to-one conversations. We make people feel special with our undivided attention. Tweak your point of view in your messaging. Treat your reader like a close friend on a lunch date. They’re part of an exclusive club: yours.
You can even treat your blogs and newsletters like a journal, for that extra personal touch.
4. Get deep
Small talk.
Chit-chat.
Ugh.
Introverts prefer deeper conversations and meaningful connections. Memories and nostalgia are great for marketing. Get in your feelings. And bring your reader along for the ride.
Hopefully, these tips spark your fiery creative introvert imagination. Being an introvert doesn’t have to weaken your brand messaging, or send you back to the drawing board. Your introversion is the cherry on your personality cake. Don’t be afraid to cut your brand a slice.
Struggling to get started? Get in touch.
The Copy Mixtress 