We all write, but can you write right? Here's 3 reasons you need a copywriter who's been there — and done that. Photo by Andrea Piacquadio on Pexels.com 59% of customers would be put off by a website with poor punctuation and grammar. "I'll fix it in the morning" is played out. The placeholder fluff… Continue reading Experience Matters: Why You Need a Copywriter Who Can Relate.
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Am I “Alternative”? 4 major signs your brand is different—in a good way.
Quirky, different, outside-the-box...have you ever pondered your brand's identity? In this quick post, I share ways to embrace your 'alternative' identity (and why your customers will thank you for it).
Opening Notes: Writing Perfumes and Other “Smellies” (Without The Desperate Reek)
Ever read a product description so lame, you made a weird face and had second thoughts about buying? You're not alone — cringe doesn't score high on the trust scoreboard. Customers will walk if your words give them the ick. It's weird how many sellers neglect their product descriptions. A missed chance to leave a… Continue reading Opening Notes: Writing Perfumes and Other “Smellies” (Without The Desperate Reek)
Why the Industry Needs Black-owned Beauty Brands (and how to support them).
Photo by Ron Lach on Pexels.com It's May 2010, and Geiselle is excited.She's about to buy her first powder foundation. Ready to hide the blemishes and glow the hell up. Complexion perfection. But she's got a problem.Not quite dark enough for the darker tones. Not light enough for olive. Endless brands — yet the foundation… Continue reading Why the Industry Needs Black-owned Beauty Brands (and how to support them).
I Guess It Could’ve Been Worse…?
Photo by Designecologist on Pexels.com Happy New Year, folks! Let’s hit the ground running. Or, at the very least, with a gentle jog. How was my festive break, you ask? Well... It started going left 4 days before Christmas. Ro started with a gnarly night-time cough. Shenanigans were on the horizon. By Christmas Eve she… Continue reading I Guess It Could’ve Been Worse…?
Level Up Your Curly Wash Day Routine (5 Tips Included).
Let's take the "day" out of "wash day" Photo by John Diez on Pexels.com The only way to really clean your hair and scalp, sans build-up and sweat, is with shampoo. A decent, clarifying, shampoo. Not clay, not conditioner, not vinegar, not rice water. Shampoo. I've had a hard reset. After a massive hair setback,… Continue reading Level Up Your Curly Wash Day Routine (5 Tips Included).
5 Quick Tips To Nail Your Writing Voice (And Why You Need One).
Who do you want your business to be? As a business owner, everything you publish is to reach your target audience. You need to convince them you're worth sticking around to read. A crucial aspect of this is branding. Without it, your message gets muddled. Who are you? What are you trying to sell, and why?… Continue reading 5 Quick Tips To Nail Your Writing Voice (And Why You Need One).
Your blog posts need nostalgia. Here’s why…
If you’ve ever experienced nostalgia, you’re dying of a deadly illness. Or at least Johannes Hofer believed that, in 1688. We’ve moved on a bit since then. You've probably felt nostalgia at some point. But what does it actually mean? Wrap your head around these Greek terms: 'Nostos' - Home 'Algos' - Pain (from thinking about… Continue reading Your blog posts need nostalgia. Here’s why…
5 Warning Signs You’re Greenwashing Your Brand
Ever had a near-miss with a beauty product promising the moon, while cruising the aisles? Maybe a phrase like “plant-derived” or “all-natural” caught your eye. But, unhappy with the ingredients, you put the product back on the shelf. And dodged a greenwashing. What is greenwashing, you ask? Greenwashing is when a business is more invested in appearing more eco-conscious… Continue reading 5 Warning Signs You’re Greenwashing Your Brand
Start Today: 6 Simple Tips to become a Sustainable Black Beauty Brand.
In 2021, Treasure Tress reported Black British women spend £200 million a year on hair products. Established naturals restocking their shelves, new naturals figuring their routine, and product junkies always browsing for the next holy grail. The wasted product and containers quickly stack up. So does your business’s environmental impact. Photo by Akil Mazumder on Pexels.com… Continue reading Start Today: 6 Simple Tips to become a Sustainable Black Beauty Brand.
The Copy Mixtress 