You’ve realised you need a writer. Maybe you’re short on time or writing prowess. After some browsing, you’ve been blasted job titles: copywriters, content writers, ghostwriters…
Asking for help is a big step. The first step to getting on the right course. It can be intimidating, especially when you’re unsure what help you need (and we all seem so similar). To be the savvy business owner you definitely are, you want a little more info on your writer’s job so nobody’s time is wasted.
Here’s a quick who’s who, so you know who to expect in your first meeting with your wordsmith.
Do I Need a Copywriter?
If you need to convince people to buy something, you’re looking for a copywriter.
Copywriters sell a product or service on behalf of a company. With a strong call-to-action (CTA) in the mix.
Copywriters are keep their words concise and all about the reader. They know all about the current problem the reader is facing, and how they can fix it.
Copywriting is about persuasion and sales.
Do I Need Content writer?
Content writers create longer-form pieces (e.g. blog posts, articles and newsletters) to showcase expertise and teach your audience. They create more traffic to encourage readers to visit websites (and stick around a little longer).
Teaching your audience what they don’t know (and what they need to know) gets them a step closer to understanding why they need your help.
Unlike ghostwriters, content writers can be credited for their work. You’ll figure this out with your writer before the project begins.
Do I Need a Ghostwriter?
People understand the value of storytelling as a way to connect with their audiences.
If you’ve got a story, whether fiction or non-fiction, but lack the time or know-how, ghostwriters are your go-to. They’re focused on hauntingly compelling narratives, stepping into another person’s shoes. They’re masters of individual voices and writing styles.
They become the other person (not business) and tell their story.
A quick recap:
- Copywriters sell.
- Content writers engage.
- Ghostwriters mimic.
Luckily, you’ve found a writer who does all three.
The Copy Mixtress 