We all write, but can you write right? Here's 3 reasons you need a copywriter who's been there — and done that. Photo by Andrea Piacquadio on Pexels.com 59% of customers would be put off by a website with poor punctuation and grammar. "I'll fix it in the morning" is played out. The placeholder fluff… Continue reading Experience Matters: Why You Need a Copywriter Who Can Relate
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Copy, Content or Ghost? Your Writer Wears Many Hats…
You've realised you need a writer. Maybe you're short on time or writing prowess. After some browsing, you've been blasted job titles: copywriters, content writers, ghostwriters... Asking for help is a big step. The first step to getting on the right course. It can be intimidating, especially when you're unsure what help you need (and… Continue reading Copy, Content or Ghost? Your Writer Wears Many Hats…
Thoughtful Words, Powerful Message: How To Show Strength With Introverted Brand Messaging
Photo by Dziana Hasanbekava on Pexels.com There’s no song sweeter than her toddler’s first full day at nursery. Lunches packed, fights over chocolate Weetabix settled, and sprog unleashed to wreak mayhem with her peers.The writer decided to seize the day.She embraced her fitness kick. She headed to the gym, managing a not-terrible workout. The writer… Continue reading Thoughtful Words, Powerful Message: How To Show Strength With Introverted Brand Messaging
Arguments, Dead Bodies & The Racial Side-eye: My Experience With AI
I don't h a t e AI. It can even be unintentionally funny. You've probably seen (and been traumatised by) some uncanny valley AI art abominations by now. "Everything Everywhere..." hotdog fingers and all. A.I. jokes are tragic, though. They're so cheesy you can't help but imagine a rimshot. The real fun starts when you… Continue reading Arguments, Dead Bodies & The Racial Side-eye: My Experience With AI
Am I “Alternative”? 4 Major Signs Your Brand Is Different — In A Good Way
Quirky, different, outside-the-box...have you ever pondered your brand's identity? In this quick post, I share ways to embrace your 'alternative' identity (and why your customers will thank you for it).
The Copy Mixtress 