Ever read a product description so lame, you made a weird face and had second thoughts about buying? You're not alone — cringe doesn't score high on the trust scoreboard. Customers will walk if your words give them the ick. It's weird how many sellers neglect their product descriptions. A missed chance to leave a… Continue reading Opening Notes: Writing Perfumes & Other “Smellies” (Without A Desperate Reek)
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Why The Industry Needs Black-Owned Beauty Brands (& How To Support Them)
Photo by Ron Lach on Pexels.com It's May 2010, and Geiselle is excited.She's about to buy her first powder foundation. Ready to hide the blemishes and glow the hell up. Complexion perfection. But she's got a problem.Not quite dark enough for the darker tones. Not light enough for olive. Endless brands — yet the foundation… Continue reading Why The Industry Needs Black-Owned Beauty Brands (& How To Support Them)
I Guess It Could’ve Been Worse…?
Photo by Designecologist on Pexels.com Happy New Year, folks! Let’s hit the ground running. Or, at the very least, with a gentle jog. How was my festive break, you ask? Well... It started going left 4 days before Christmas. Kiddo started with a gnarly night-time cough. Shenanigans were on the horizon. By Christmas Eve she… Continue reading I Guess It Could’ve Been Worse…?
Level Up Your Curly Wash Day Routine (5 Tips Included)
Let's take the "day" out of "wash day" Photo by John Diez on Pexels.com The only way to really clean your hair and scalp, sans build-up and sweat, is with shampoo. A decent, clarifying, shampoo. Not clay, not conditioner, not vinegar, not rice water. Shampoo. I've had a hard reset. After a massive hair setback,… Continue reading Level Up Your Curly Wash Day Routine (5 Tips Included)
The Copy Mixtress 