We all write, but can you write right? Here's 3 reasons you need a copywriter who's been there — and done that. Photo by Andrea Piacquadio on Pexels.com 59% of customers would be put off by a website with poor punctuation and grammar. "I'll fix it in the morning" is played out. The placeholder fluff… Continue reading Experience Matters: Why You Need a Copywriter Who Can Relate
Blog
5 Quick Tips To Nail Your Writing Voice (And Why You Need One)
Who do you want your business to be? As a business owner, everything you publish is to reach your target audience. You need to convince them you're worth sticking around to read. A crucial aspect of this is branding. Without it, your message gets muddled. Who are you? What are you trying to sell, and why?… Continue reading 5 Quick Tips To Nail Your Writing Voice (And Why You Need One)
Your Blog Posts Need Nostalgia. Here’s Why…
If you’ve ever experienced nostalgia, you’re dying of a deadly illness. Or at least Johannes Hofer believed that, in 1688. We’ve moved on a bit since then. You've probably felt nostalgia at some point. But what does it actually mean? Wrap your head around these Greek terms: 'Nostos' - Home 'Algos' - Pain (from thinking about… Continue reading Your Blog Posts Need Nostalgia. Here’s Why…
5 Warning Signs You’re Greenwashing Your Brand
Ever had a near-miss with a beauty product promising the moon, while cruising the aisles? Maybe a phrase like “plant-derived” or “all-natural” caught your eye. But, unhappy with the ingredients, you put the product back on the shelf. And dodged a greenwashing. What is greenwashing, you ask? Greenwashing is when a business seems more eco-conscious than it actually… Continue reading 5 Warning Signs You’re Greenwashing Your Brand
The Copy Mixtress 