If you’ve ever experienced nostalgia, you’re dying of a deadly illness. Or at least Johannes Hofer believed that, in 1688. We’ve moved on a bit since then. You've probably felt nostalgia at some point. But what does it actually mean? Wrap your head around these Greek terms: 'Nostos' - Home 'Algos' - Pain (from thinking about… Continue reading Your Blog Posts Need Nostalgia. Here’s Why…
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5 Warning Signs You’re Greenwashing Your Brand
Ever had a near-miss with a beauty product promising the moon, while cruising the aisles? Maybe a phrase like “plant-derived” or “all-natural” caught your eye. But, unhappy with the ingredients, you put the product back on the shelf. And dodged a greenwashing. What is greenwashing, you ask? Greenwashing is when a business seems more eco-conscious than it actually… Continue reading 5 Warning Signs You’re Greenwashing Your Brand
Start Today: 5 Simple Tips For becoming A Sustainable Black Beauty Brand
In 2021, Treasure Tress reported Black British women spend £200 million a year on hair products. Whether we're naturals restocking our shelves, or product junkies browsing for the next holy grail...we've got a lot to answer for. Wasted products and containers quickly stack up. So does your business’s environmental impact. Photo by Akil Mazumder on Pexels.com… Continue reading Start Today: 5 Simple Tips For becoming A Sustainable Black Beauty Brand
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