Ever read a product description so lame, you made a weird face and had second thoughts about buying? You're not alone — cringe doesn't score high on the trust scoreboard. Customers will walk if your words give them the ick. It's weird how many sellers neglect their product descriptions. A missed chance to leave a… Continue reading Opening Notes: Writing Perfumes & Other “Smellies” (Without A Desperate Reek)
Tag: Beauty
Why The Industry Needs Black-Owned Beauty Brands (& How To Support Them)
Photo by Ron Lach on Pexels.com It's May 2010, and Geiselle is excited.She's about to buy her first powder foundation. Ready to hide the blemishes and glow the hell up. Complexion perfection. But she's got a problem.Not quite dark enough for the darker tones. Not light enough for olive. Endless brands — yet the foundation… Continue reading Why The Industry Needs Black-Owned Beauty Brands (& How To Support Them)
The Copy Mixtress 