Photo by Dziana Hasanbekava on Pexels.com There’s no song sweeter than her toddler’s first full day at nursery. Lunches packed, fights over chocolate Weetabix settled, and sprog unleashed to wreak mayhem with her peers.The writer decided to seize the day.She embraced her fitness kick. She headed to the gym, managing a not-terrible workout. The writer… Continue reading Thoughtful Words, Powerful Message: How To Show Strength With Introverted Brand Messaging
Tag: Branding
Am I “Alternative”? 4 Major Signs Your Brand Is Different — In A Good Way
Quirky, different, outside-the-box...have you ever pondered your brand's identity? In this quick post, I share ways to embrace your 'alternative' identity (and why your customers will thank you for it).
Opening Notes: Writing Perfumes & Other “Smellies” (Without A Desperate Reek)
Ever read a product description so lame, you made a weird face and had second thoughts about buying? You're not alone — cringe doesn't score high on the trust scoreboard. Customers will walk if your words give them the ick. It's weird how many sellers neglect their product descriptions. A missed chance to leave a… Continue reading Opening Notes: Writing Perfumes & Other “Smellies” (Without A Desperate Reek)
Experience Matters: Why You Need a Copywriter Who Can Relate
We all write, but can you write right? Here's 3 reasons you need a copywriter who's been there — and done that. Photo by Andrea Piacquadio on Pexels.com 59% of customers would be put off by a website with poor punctuation and grammar. "I'll fix it in the morning" is played out. The placeholder fluff… Continue reading Experience Matters: Why You Need a Copywriter Who Can Relate
The Copy Mixtress 