You've realised you need a writer. Maybe you're short on time or writing prowess. After some browsing, you've been blasted job titles: copywriters, content writers, ghostwriters... Asking for help is a big step. The first step to getting on the right course. It can be intimidating, especially when you're unsure what help you need (and… Continue reading Copy, Content or Ghost? Your Writer Wears Many Hats…
Tag: Copywriting
Copywriting tips
Opening Notes: Writing Perfumes & Other “Smellies” (Without A Desperate Reek)
Ever read a product description so lame, you made a weird face and had second thoughts about buying? You're not alone — cringe doesn't score high on the trust scoreboard. Customers will walk if your words give them the ick. It's weird how many sellers neglect their product descriptions. A missed chance to leave a… Continue reading Opening Notes: Writing Perfumes & Other “Smellies” (Without A Desperate Reek)
Experience Matters: Why You Need a Copywriter Who Can Relate
We all write, but can you write right? Here's 3 reasons you need a copywriter who's been there — and done that. Photo by Andrea Piacquadio on Pexels.com 59% of customers would be put off by a website with poor punctuation and grammar. "I'll fix it in the morning" is played out. The placeholder fluff… Continue reading Experience Matters: Why You Need a Copywriter Who Can Relate
5 Quick Tips To Nail Your Writing Voice (And Why You Need One)
Who do you want your business to be? As a business owner, everything you publish is to reach your target audience. You need to convince them you're worth sticking around to read. A crucial aspect of this is branding. Without it, your message gets muddled. Who are you? What are you trying to sell, and why?… Continue reading 5 Quick Tips To Nail Your Writing Voice (And Why You Need One)
The Copy Mixtress 