Photo by Ron Lach on Pexels.com It's May 2010, and Geiselle is excited.She's about to buy her first powder foundation. Ready to hide the blemishes and glow the hell up. Complexion perfection. But she's got a problem.Not quite dark enough for the darker tones. Not light enough for olive. Endless brands — yet the foundation… Continue reading Why The Industry Needs Black-Owned Beauty Brands (& How To Support Them)
Tag: Sustainability
5 Warning Signs You’re Greenwashing Your Brand
Ever had a near-miss with a beauty product promising the moon, while cruising the aisles? Maybe a phrase like “plant-derived” or “all-natural” caught your eye. But, unhappy with the ingredients, you put the product back on the shelf. And dodged a greenwashing. What is greenwashing, you ask? Greenwashing is when a business seems more eco-conscious than it actually… Continue reading 5 Warning Signs You’re Greenwashing Your Brand
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